Daz Watkins
Creative Director + Graphic Designer
Strategic and visual, hands-on and grounded. Love making work with simplicity and depth. Experienced leading teams and working independently. Brand, advertising, design.
Currently : running projects for agencies and new clients.
Previously : Central Saint Martins – BA(Hons) / Intro – Junior Designer / Studio Myerscough – Senior Designer / Wieden+Kennedy – Art Director / Wolff Olins – Design Director / VentureThree – Creative Director / ThatThing – Creative Director / Sky Creative – Exec. Creative Director (Campaigns)
↓ Select work
Durance
Brand / Design
The age of autonomy is using more power and resources. Durance develop perception based neuromorphic AI that mirrors the functionality of the human brain. This means autonomous devices can be active but not always awake, for extreme energy efficiency. Based in Paris and named after a French river, the company essentially softens spikes to save energy. The lovable pebble-shaped symbol builds on all this and sets a tone for a brand with a mission to make friendly AI products. Durational AI, defy depletion.
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Welsh National Theatre
Brand / Design / Illustration / Campaigns
Welsh National Theatre is the radical move by actor Michael Sheen to create a new national theatre for a country. The brief was ‘not sleek, not zany, not fucking around’. The WNT brand is minimalist and cut to the essentials to cut through – one typeface and one colour for full focus on the work. From Wales to the world. Est. MMXXV.
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Salt
Brand / Design
Salt is the rights and royalties network setting the record straight for the industry. Backed by heavyweights and already processing $Billions in royalties – so when music is played, rights holders get paid. A highly complex product with an otherworldly logo sets the tone and tell the story of the ∫∆/+ network.
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Image credits : Chuck D / Beyonce / Erykah Badu / Daft Punk
Codasip
Brand / Design
Microchips used to be off-the-shelf, closed designs that needed licensing – this limited creativity. RISC–V changed all that with an open way to define how the core of a chip works, so anyone can customise one. Codasip is Europe’s leading RISC–V custom compute company. Visually the brand is an expression of unstructured creativity, from emotive to measured. Celebrating the playful process of human invention and energy set-free. Customise to the core. Architect your ambition.
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F1
Campaign
The Race Starts Here – Sky Sports launches the new F1 season in hard reverse. Taking you deep behind the scenes, with full access to the teams so you know where the race really starts.
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Gravis
Brand / Design
Gravis is an investment firm in London’s Mayfair that create funds based on long-term thinking. Here the business gets a new brand with equally long-term ambitions – built around the strength and longevity of a Galápagos tortoise. The business still make every decisions by asking, ‘Is it tortoise?’. Radically Steady for the brand proposition. Radical stand-out in a visually conservative sector.
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Euclyd
Brand / Design
Euclyd create layering technology to build ultra-efficient silicon systems for AI models – reducing energy consumption and increase processing. Named in tribute to Euclid (c.300BCE), the ancient Greek mathematician and Father of Geometry. Visual design reflects the product philosophy of geometric precision – from a symbol made by layering letters to a design system based on the Golden Ratio. Precise, efficient, crafted.
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Save Me
Campaign
Save Me is the story of a man who’ll do anything to find his missing daughter. Written by Lennie James, with a heavyweight cast and a backdrop of hardcore London, this is real and urgent UK drama.
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Disco Nap
Disco Nap 🪩😴 is Tees I make for fun for friends & fam. Spring/Summer 2026’s – ‘100% BPM’ 🎵.
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